CalCPA Conference Brochures

We updated the look for the continuing education conferences self-mailers for CalCPA. By creating a template with a modular grid, their in-house …

The Perils of Doing it In-house

There’s nothing else that causes dismay in the heart of a designer as when a client announces that they will do it themselves. Whether …

Book: Zag

Book: Zag: The #1 Strategy of High-Performance Brands Another really great little book on branding from Marty Neumeier. This one explores the concept of differentiation …

Book: The Brand Gap

Book: The Brand Gap by Marty Neumeier I go back to this book all the time for an injection of no-nonsense advice …