The Perils of Doing it In-house

There’s noth­ing else that caus­es dis­may in the heart of a design­er as when a client announces that they will do it them­selves. Whether the rea­son is finan­cial, lack of under­stand­ing the true scope of a project, or shift in pri­or­i­ties; the deci­sion to take a project in-house hap­pens. The dan­gers are twofold: it …

Hmmm… Deforestation Hardware Catalog

Again, Restora­tion Hard­ware deliv­ered a huge cat­a­log that had many recip­i­ents irate and some return­ing them to stores. But, what no one’s …

Book: Zag

Book: Zag: The #1 Strat­e­gy of High-Per­­for­­mance Brands Anoth­er real­ly great lit­tle book on brand­ing from Mar­ty Neumeier. This one explores the con­cept of dif­fer­en­ti­a­tion …

Book: The Brand Gap

Book: The Brand Gap by Mar­ty Neumeier I go back to this book all the time for an injec­tion of no-non­sense advice …

Book: Trading Up: The New American Luxury

Book: Trad­ing Up: The New Amer­i­can Lux­u­ry by Michael Sil­ver­stein; Neil Fiske The “trad­ing up” phe­nom­e­non is the Amer­i­can consumer’s need for defin­ing …

Tobi Designs on TV

Well, ok, it wasn’t exact­ly a major doc­u­men­tary, an awards show or even a back­ground scene in Nash Bridges, but one day, …