The Perils of Doing it In-house

There’s nothing else that causes dismay in the heart of a designer as when a client announces that they will do it themselves. Whether the reason is financial, lack of understanding the true scope of a project, or shift in priorities; the decision to take a project in-house happens. The dangers are twofold: it …

Book: Zag

Book: Zag: The #1 Strategy of High-Performance Brands Another really great little book on branding from Marty Neumeier. This one explores the concept of differentiation …

Book: The Brand Gap

Book: The Brand Gap by Marty Neumeier I go back to this book all the time for an injection of no-nonsense advice …

Tobi Designs on TV

Well, ok, it wasn’t exactly a major documentary, an awards show or even a background scene in Nash Bridges, but one day, …