Book: The Brand Gap

Book: The Brand Gap

by Marty Neumeier

I go back to this book all the time for an injection of no-nonsense advice on brand. The best part is the concise format that the author calls a “whiteboard overview”. This book is great for anyone, including clients, who need to grasp what a brand is, what you can do to build a brand, how collaboration is key when working on a brand.