Book: The Brand Gap

Book: The Brand Gap

by Mar­ty Neumeier

I go back to this book all the time for an injec­tion of no-non­sense advice on brand. The best part is the con­cise for­mat that the author calls a “white­board overview”. This book is great for any­one, includ­ing clients, who need to grasp what a brand is, what you can do to build a brand, how col­lab­o­ra­tion is key when work­ing on a brand.