CalCPA Corporate Identity

Initially designed in the 1980s, the California Society of CPAs’ logo looked dated and its light-weight typeface was hard to make out against other logos. The CEO wanted to keep the diamond shape and we were changing the name of the organization to its informal moniker “CalCPA”. This project entailed designing the logo for the organization as well as its subentities and the lockups of the pairings where two logos appear together.

The new logo is contemporary and reflects the progressive values of the organization.

old logo:


new logo:


logos for subentities and various lockups: