Big Story Magazine

 

Case Study

The Big Story Magazine

Client:

UC Berkeley School of Journalism

Background:

Visiting Professor John Battelle, founder of The Industry Standard magazine, teaches a course at the Graduate School of Journalism that has the students creating an issue of the media commentary magazine The Big Story.

Challenge:

Working with student editors, publish a full-color, 64-page magazine for newsstand sale that balanced our ideas and themes with those of the students.

Solution:

We changed the original trim size to save on costs and made design updates to make the magazine more contemporary in look and feel.

Results:

The magazine was published in time for graduation to great response from students and faculty.