Book: Zag

Book: Zag: The #1 Strat­e­gy of High-Per­­for­­mance Brands Anoth­er real­ly great lit­tle book on brand­ing from Mar­ty Neumeier. This one explores the con­cept of dif­fer­en­ti­a­tion …

Book: The Brand Gap

Book: The Brand Gap by Mar­ty Neumeier I go back to this book all the time for an injec­tion of no-non­sense advice …

Book: Trading Up: The New American Luxury

Book: Trad­ing Up: The New Amer­i­can Lux­u­ry by Michael Sil­ver­stein; Neil Fiske The “trad­ing up” phe­nom­e­non is the Amer­i­can consumer’s need for defin­ing …