Case Study: Big Story

Title: The Big Story Magazine

Client: UC Berkeley School of Journalism

Background: Visiting Professor John Battelle, founder of The Industry Standard magazine, teaches a course at the Graduate School of Journalism that has the students creating an issue of the media commentary magazine The Big Story.

Challenge: Working with student editors, publish a full-color, 64-page magazine for newsstand sale that balanced our ideas and themes with those of the students.

Solution: We changed the original trim size to save on costs and made design updates to make the magazine more contemporary in look and feel.