Case Study: dotCEO

Title: DotCEO Magazine

Client: Chief Executive Group, New York City

Background: The client had been publishing Chief Executive Magazine for 23 years when they decided to launch a new title aimed at dot-com CEOs

Challenge: Design a closed-circulation magazine that would be appealing to a new breed of CEO and reflect the cutting-edge nature of the industry.

Solution: In consultation with the client, and based on editorial research, we layed out a magazine whose style mirrored the “new breed” CEO and how they get and process information. The graphics sought to be “cutting edge” while observing sound principles of design and readability.