Bay Area Graphic Design Firm

Who We Are

Tobi Designs is a San Fran­cis­co Bay Area graph­ic design firm, spe­cial­iz­ing in pub­li­ca­tion and brand design. Found­ed in 1995, we have rid­den the dot-com boom and bust, expand­ed and con­tract­ed, moved from small office to large indus­tri­al space to back­yard stu­dio. What has­n’t changed is our com­mit­ment to using design to cre­ate bet­ter under­stand­ing, whether that is a spread in a book or a page on a website.

Founder Hae Yuon Kim has a back­ground in mag­a­zine design, and this spe­cial­ty of cre­at­ing pieces that are meant to be read, has been her niche for 20 years.

Find out what our clients say about us and browse our port­fo­lio.

Our Brochure

(click arrows to move for­ward and back­ward; click in the mid­dle to fill your screen)

Why the flying fish?

When I was in the plan­ning stages of launch­ing my busi­ness, the fly­ing fish kept show­ing up and I took that as a sign. It’s emblem­at­ic of the process that hap­pens when a client calls us to help them on a project. As pro­fes­sion­als out­side the orga­ni­za­tion, we approach the project with exper­tise and a per­spec­tive that is hard to have when you are immersed in your brand, your issues.

A fish with wings—we think they’re quite amazing.

Pink wing flying fish taking off. Government photo from NOAA.
Pink wing fly­ing fish tak­ing off. Gov­ern­ment pho­to from NOAA.