Hae Yuon Kim, Creative Director

Hae Yuon Kim, creative director, Tobi Designs

Tobi Designs Staff

I was once at a con­fer­ence where the par­tic­i­pants took a per­son­al­i­ty test. While I don’t remem­ber the name now (It was­n’t Myers-Briggs—ENFP, if you’re curi­ous.), I do remem­ber the results indi­cat­ed a type that was in equal parts ana­lyt­i­cal and cre­ative. I believe this a strength that I bring to my busi­ness and to my clients’ projects.
I have a real pas­sion for under­stand­ing my clients’  goals and cre­at­ing com­mu­ni­ca­tions pieces for them that achieve those goals. To me there’s noth­ing more pow­er­ful than the syn­er­gy of mar­ry­ing image and text.

I was born in Korea and moved to the mid­west with my fam­i­ly when I was six. I came to Cal­i­for­nia to go to col­lege and have remained in the Bay Area ever since. I’ve set­tled in Oak­land where I co-par­ent my teenaged son. When I’m not in front of my com­put­er, I’m at the beach play­ing in the waves (with my wet­suit on) and reading.


A grad­u­ate of Stan­ford Uni­ver­si­ty (’85) BA in Paint­ing and Print­mak­ing, Hae Yuon spent sev­en years as an award-win­ning design­er for Mac­world Mag­a­zine (1988–1995) pri­or to found­ing Tobi Designs in 1995.

Click below to down­load 1‑page resume pdf file