Tobi Designs Process

We use a tried-and-true process that keeps project goals in mind, helps the team go in one direc­tion, and avoids some of the com­mon pit­falls of our field.

Phase 1.

Discovery, Research, and Consultation

First thing’s first: get wet. We learn about the pur­pose and goals of the pub­li­ca­tion and how the new piece fits into your exist­ing com­mu­ni­ca­tions and brand­ing. The design process begins by defin­ing and agree­ing on clear objec­tives for the look-and-feel, tone, design, tech­ni­cal spec­i­fi­ca­tions, and mes­sage or theme that is the “heart and soul” of the book.

Phase 2.

Goal Setting

We work close­ly with you in plan­ning ses­sions and review rel­e­vant mate­ri­als. We pro­duce an “objec­tives brief” that iden­ti­fies your goals, each audience’s needs, and gen­er­al con­tent. Fly? How high? Where are we going?

Phase 3.

Art and Design

And how do we get there? We present design direc­tions for the key rep­re­sen­ta­tive parts of the publication—the cov­er, sec­tion dividers, and sam­ple pages with art­work in place. We research and present images from pho­tog­ra­phers and illus­tra­tors that visu­al­ly sup­port your theme and strength­en your mes­sage. We art direct any com­mis­sioned pho­tog­ra­phy and illus­tra­tion. Whether com­mis­sioned or stock images are cho­sen, we han­dle all arrange­ments for procur­ing art­work. Our copy­writer inter­views the key man­agers. Your staff pro­vides rel­e­vant mate­ri­als, out­lines, and rough drafts as agreed. Edi­to­r­i­al copy is writ­ten, refined and final­ized for client review. Once approved, final text is pro­duced for typesetting.

Phase 4.

Design Implementation

All sys­tems… check. We refine the approved design and type­set the book with final approved copy. We com­mis­sion all pho­tog­ra­phy and illus­tra­tion. We cre­ate infor­ma­tion graph­ics (charts, tables, and graphs) with final, approved data.

Phase 5.


All pages are copy­edit­ed; changes and cor­rec­tions are made as nec­es­sary. We pre­pare final dig­i­tal files for the print­er. Our art direc­tor proofs match­prints of all pho­tographs and blue­lines of the com­posed pages. All this at cruis­ing altitude.

Phase 6.

Print Management and Delivery

We coor­di­nate with the print­er, mail­ing house, and oth­er ven­dors. We check proofs, over­see final cor­rec­tions, and present proofs to the client for final print approval. We man­age press checks and over­see every aspect of pro­duc­tion, includ­ing deliv­ery to the mail­ing house and client. And your project makes a big splash.