What We Do

Tobi Designs is a graph­ic com­mu­ni­ca­tions stu­dio, with spe­cial mag­i­cal pow­ers to help clients hyp­no­tize their tar­get audi­ence into com­plete buy-in to their message…

Okay, we don’t actu­al­ly hyp­no­tize, but we col­lab­o­rate enthu­si­as­ti­cal­ly and active­ly with our clients to cre­ate pow­er­ful and effec­tive tools in persuasion.

We believe that con­tent and design are equal­ly important—by address­ing your goals and the needs of your tar­get mar­ket, our work not only com­mu­ni­cates, but gets a pos­i­tive response.

So there’s real­ly no trick here, unless it’s about putting our col­lec­tive imag­i­na­tions and vision into the hat and say­ing, “Presto!” Plus, our clients tell us that we’re fun to work with. Maybe it’s because we love what we do.

In a world full of visu­al and infor­ma­tion­al noise, we help our clients stand out by deliv­er­ing their mes­sage as sim­ply and as effec­tive­ly as we can.

Our Capabilities

  • Art and design direc­tion for new publications
  • Re-design of exist­ing publications
  • Cre­ation of tem­plates and stylesheets
  • Cre­ation of pub­li­ca­tion style guides
  • Brand dis­cov­ery and definition
  • Brand iden­ti­ty design

What is a Publication?

Print pub­li­ca­tions can take the form of annu­al reports, mag­a­zines, books or newslet­ters. They share essen­tial char­ac­ter­is­tics: mul­ti­ple pages and edi­to­r­i­al con­tent. Design-wise, they also share the chal­lenge of engag­ing the read­er. This is where we shine—we excel at the design and orga­ni­za­tion of pieces that con­tain a vari­ety of con­tent and art. We design things that are meant to be read.

Why Print Publications?

There are a great deal of com­mu­ni­ca­tions pub­lished online, but we feel that print is still the pre­ferred medi­um for con­vey­ing per­ma­nence, import, and author­i­ty. Our job is to use design to ensure that a read­er of one of our print pub­li­ca­tions has an expe­ri­ence that is pleas­ing, pow­er­ful, and pro­duc­tive. Although we are expe­ri­enced in both online and print media, we cham­pi­on the strengths of print. In fact, our mot­to is: “If it has pages, turn to us.”