Arrow Benefits Group Corporate Identity

We worked with our mar­ket­ing part­ner Ellebe Mar­com to come up with a new name and cor­po­rate iden­ti­ty for an employ­ee ben­e­fits com­pa­ny. The client had recent­ly formed from three sep­a­rate enti­ties. We were asked to help them come up with a new name and a cor­po­rate iden­ti­ty pro­gram. In a rel­a­tive­ly short amount of time, we had a new name and rolled out a launch for the new cor­po­rate iden­ti­ty. This project involved research, strat­e­gy, brand devel­op­ment, art direc­tion, and design. In less than one year, we deliv­ered the new logo, new sta­tionery, brochure, and website.

The end result is a cor­po­rate iden­ti­ty that reflects the brand attrib­ut­es of this fast grow­ing com­pa­ny and will also con­tin­ue to grow with them.

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