CalCPA Conference Brochures

We updat­ed the look for the con­tin­u­ing edu­ca­tion con­fer­ences self-mail­ers for Cal­CPA. By cre­at­ing a tem­plate with a mod­u­lar grid, their in-house …

The Perils of Doing it In-house

There’s noth­ing else that caus­es dis­may in the heart of a design­er as when a client announces that they will do it them­selves. Whether …

Hmmm… Deforestation Hardware Catalog

Again, Restora­tion Hard­ware deliv­ered a huge cat­a­log that had many recip­i­ents irate and some return­ing them to stores. But, what no one’s …

Book: Zag

Book: Zag: The #1 Strat­e­gy of High-Per­­for­­mance Brands Anoth­er real­ly great lit­tle book on brand­ing from Mar­ty Neumeier. This one explores the con­cept of differentiation …

Book: The Brand Gap

Book: The Brand Gap by Mar­ty Neumeier I go back to this book all the time for an injec­tion of no-non­sense advice on …

Book: Trading Up: The New American Luxury

Book: Trad­ing Up: The New Amer­i­can Lux­u­ry by Michael Sil­ver­stein; Neil Fiske The “trad­ing up” phe­nom­e­non is the Amer­i­can con­sumer’s need for defin­ing his …