There’s nothing else that causes dismay in the heart of a designer as when a client announces that they will do it themselves. Whether the reason is financial, lack of understanding the true scope of a project, or shift in priorities; the decision to take a project in-house happens. The dangers are twofold: it …
Again, Restoration Hardware delivered a huge catalog that had many recipients irate and some returning them to stores. But, what no one’s …
Book: Zag: The #1 Strategy of High-Performance Brands Another really great little book on branding from Marty Neumeier. This one explores the concept of differentiation …
Book: The Brand Gap by Marty Neumeier I go back to this book all the time for an injection of no-nonsense advice …
Book: Trading Up: The New American Luxury by Michael Silverstein; Neil Fiske The “trading up” phenomenon is the American consumer’s need for defining …
Book: Web ReDesign : Workflow that Works by Kelly Goto, Emily Cotler Defines a process for re-designing a website that takes into …