Book: Zag
Book: Zag: The #1 Strategy of High-Performance Brands
Another really great little book on branding from Marty Neumeier. This one explores the concept of differentiation brought up in his earlier book The Brand Gap.
Book: Zag: The #1 Strategy of High-Performance Brands
Another really great little book on branding from Marty Neumeier. This one explores the concept of differentiation brought up in his earlier book The Brand Gap.