Book: Zag

Book: Zag: The #1 Strat­e­gy of High-Per­for­mance Brands

Anoth­er real­ly great lit­tle book on brand­ing from Mar­ty Neumeier. This one explores the con­cept of dif­fer­en­ti­a­tion brought up in his ear­li­er book The Brand Gap.