CalCPA Corporate Identity

Ini­tial­ly designed in the 1980s, the Cal­i­for­nia Soci­ety of CPAs’ logo looked dat­ed and its light-weight type­face was hard to make out against oth­er logos. The CEO want­ed to keep the dia­mond shape and we were chang­ing the name of the orga­ni­za­tion to its infor­mal moniker “Cal­CPA”. This project entailed design­ing the logo for the orga­ni­za­tion as well as its suben­ti­ties and the lock­ups of the pair­ings where two logos appear togeth­er.

The new logo is con­tem­po­rary and reflects the pro­gres­sive val­ues of the orga­ni­za­tion.

old logo:


new logo:


logos for suben­ti­ties and var­i­ous lock­ups: