dotCEO Magazine

Case Study


Chief Exec­u­tive Group, New York City


The client had been pub­lish­ing Chief Exec­u­tive Mag­a­zine for 23 years when they decid­ed to launch a new title aimed at dot-com CEOs


Con­cept, art direct, design, and pro­duce a closed-cir­cu­la­tion mag­a­zine that would be appeal­ing to a new breed of CEO and reflect the cut­ting-edge nature of the industry.


In con­sul­ta­tion with the client, and based on edi­to­r­i­al research, we laid out a mag­a­zine whose style mir­rored the “new breed” CEO and how they get and process infor­ma­tion. The graph­ics sought to be cut­ting edge while observ­ing sound prin­ci­ples of design and read­abil­i­ty. This project was an oppor­tu­ni­ty for us to work with illus­tra­tors and pho­tog­ra­phers around the coun­try. We nego­ti­at­ed all the con­tracts and super­vised all the are assignments.


The 64-page pre­miere issue debuted in Jan­u­ary 2001 and received great response from the client and read­er­ship stud­ies con­duct­ed after its launch.