Book: Zag
Book: Zag: The #1 Strategy of High-Performance Brands Another really great little book on branding from Marty Neumeier. This one explores the concept of differentiation …
Book: Zag: The #1 Strategy of High-Performance Brands Another really great little book on branding from Marty Neumeier. This one explores the concept of differentiation …
Book: The Brand Gap by Marty Neumeier I go back to this book all the time for an injection of no-nonsense advice …
Book: Trading Up: The New American Luxury by Michael Silverstein; Neil Fiske The “trading up” phenomenon is the American consumer’s need for defining …
Book: Web ReDesign : Workflow that Works by Kelly Goto, Emily Cotler Defines a process for re-designing a website that takes into …