Book: Zag: The #1 Strat­e­gy of High-Per­­for­­mance Brands Anoth­er real­ly great lit­tle book on brand­ing from Mar­ty Neumeier. This one explores the con­cept of differentiation …

Book: The Brand Gap by Mar­ty Neumeier I go back to this book all the time for an injec­tion of no-non­sense advice on …

Book: Trad­ing Up: The New Amer­i­can Lux­u­ry by Michael Sil­ver­stein; Neil Fiske The “trad­ing up” phe­nom­e­non is the Amer­i­can con­sumer’s need for defin­ing his …

Book: Web ReDesign : Work­flow that Works by Kel­ly Goto, Emi­ly Cotler Defines a process for re-design­ing a web­site that takes into consideration …